Hotels Audit Enters the UAE Market

Hotels Audit has successfully entered the United Arab Emirates, with a primary focus on Dubai - one of the world's fastest-growing MICE and luxury events hubs. Since opening the market at the end of last year, we are now actively accepting applications and conducting HA:901 audits for hotels seeking to differentiate in this dynamic, high-expectation environment.

Dubai's hospitality scene is renowned for ultra-luxury, innovation, and world-class MICE infrastructure. With major venues, large-scale exhibitions, and a constant influx of international corporate & association business, the demand for consistently exceptional guest experiences is intense.

Hotels Audit Certification - auditing over 1,000 MICE-specific touchpoints - provides an independent, credible benchmark that resonates with global planners. Our entry into the UAE (late 2025) marks the first step outside Europe, chosen for Dubai's strategic importance as a bridge between East and West.

We are already processing applications from Dubai hotels and performing audits, with first certifications expected soon. The standard's focus on measurable, implementable improvements (pre-arrival coordination, personalization, post-event follow-up) aligns perfectly with the premium service levels expected in this market.

„Dubai sets global standards in hospitality and events. Hotels Audit helps hotels here reinforce their position with objective proof of excellence – especially valuable for attracting repeat MICE business from Europe, Asia, and beyond.” - Szymon Hardek, Hotels Audit

Contact us:

szymon@hotelsaudit.com / contact@hotelsaudit.com