Hotels Audit Accelerates European Expansion

Hotels Audit continues its steady growth as the independent certification standard for exceptional MICE guest experiences. Following successful establishment in Central Europe, we are now actively accepting applications and conducting audits & certifications in a growing number of European countries.

Press materials from the Hotels Audit Certification presentation at an event hosted at Praga Koneser Center, Warsaw, uniting event, tourism, and corporate leaders to explore a new global standard for exceptional guest experiences.

Since launching in Central Europe in 2023, Hotels Audit has focused on building credibility property-by-property, delivering targeted improvements that boost MICE RFP conversions, group ADR, and planner trust.

We are pleased to confirm that Hotels Audit Certification and our audits are now open and fully operational in the following markets:

• Poland

• Germany

• Hungary

• Italy

• Spain

• Portugal

• Netherlands

• Belgium

• France

• Austria

• Greece

• Malta

This broad openness reflects Phase 2 acceleration in our rollout strategy. Hotels in these destinations can submit applications immediately – our team processes them efficiently and conducts on-site audits tailored to MICE-specific touchpoints (over 1,050 evaluated per property).

Early certified properties across these markets report measurable uplifts, including higher MICE conversion rates and reduced reliance on familiarization trips, as the Hotels Audit Certificate provides objective third-party validation.

„Europe's MICE sector is highly competitive – our Certification helps hotels stand out with proven, audited excellence in guest experience. We're excited to support more properties from Milan to Madrid, Paris to Athens, as we build toward full European coverage.” said Szymon Hardek, Partner Experience Manager for Hotels Audit Europe.

For more information or to pursue certification, visit https://www.hotelsaudit.com/

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