The only independent guest-experience certification for worldwide MICE needs.
Already trusted by leading independent hotels and international chain properties across Europe and the UAE:
Who we are
Hotels Audit was founded in 2023 by hospitality professionals with combined experience in MICE, hotel sales, and guest-experience optimization. Our team has worked with leading international chains hotels and independent luxury properties across Europe, delivering MICE group business, RFP management, and quality programs.
We created Hotels Audit to solve a real pain point: MICE & corporate planners waste time and budget on site inspections that often reveal mismatches in personalized service delivery - while hotels struggle to stand out in RFPs beyond star rating and price.
Unlike traditional operational audits (e.g. brand QA programs, AAA Diamonds, Forbes Travel Guide, LQA), Hotels Audit concentrates exclusively on the elements that matter most to MICE buyers: reliability, personalization, flexibility, tech and seamless execution. We do not certify financial stability, safety compliance, or ESG performance - those are covered by other established standards.
Selected Certified Hotels
Kimpton BEM Budapest by IHG is a One MICHELIN Key, five-star hotel featuring 127 elegantly designed rooms and suites, set moments from Budapest’s most iconic attractions.
Set within a listed historic mansion in Hungary, Kimpton BEM Budapest is a masterpiece by renowned designer Marcel Wanders. Blending contemporary elegance with rich elements of Hungarian folklore and cultural heritage, the hotel offers more than just a luxurious stay—it is a living museum, a work of art that pays tribute to the nation’s history and traditions in every detail.
Crystal Mountain is a striking five-star hotel that masterfully blends contemporary architecture with the modernist heritage of the Beskids. Every room offers breathtaking panoramic mountain views, creating an inspiring backdrop for both relaxation and high-impact business events.
Boasting over 1,400 m² of flexible, state-of-the-art conference space—including a modular Bukowa Hall that can accommodate up to 1,000 people in theatre setup or be divided into smaller sections for tailored trainings, workshops, seminars, and hybrid events—plus a spacious 500 m² foyer for seamless registration, networking, and coffee breaks.
For Planners
Reduce risk and save time on venue selection
For Sales Teams
Win more RFPs and make your offer stand out
Key advantages:
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Minimize site-inspection needs - The certificate serves as a credible shortcut in shortlisting
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Lower risk - Know the property delivers consistent, high-quality group experiences
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Faster decisions - Compare venues apples-to-apples with a standardized score
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Better events - Choose hotels proven to personalize for corporate, association, and incentive groups
Key benefits:
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Higher RFP conversion – Certified hotels see measurable uplifts in group/corporate bookings
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Stronger positioning – Trusted by independent hotels and international chains alike
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GX improvements – Strategies and recommendations that enhance guest experiences
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Shorter decision making – hotels are selected faster when they carry the trusted certification
How can we boost your sales team conversion rates?
Upload certificate to Cvent, HRS, MeetingPackage, your ALL Meeting Planner profile or send privately as attachment to your business clients with offers. Planners see the score before they even open your full proposal.
They instantly know your property delivers verified experiences and can explore all 15 categories in detail without scheduling a site inspection. No other document gives them this level of certainty in seconds. What happened next?
Your property jumps straight to the shortlist. Uncertified competitors are filtered out early. More RFPs turn into signed contracts, faster and at higher rates.
HA:901 is a rigorous, independent guest-experience framework designed specifically for the MICE segment. It is not a self-proclaimed “global standard,” but a specialized audit that fills a gap left by traditional quality systems.
Key features:
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Scope - 1,050 audited touchpoints across the entire guest journey (pre-arrival → stay→ post-stay)
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Categories - 15 focused areas: e.g. RFP responsiveness, personalized welcome, meeting room setup flexibility, breakout service quality, dietary & accessibility handling, follow-up
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Audit process - 3 day on-site mystery guest audits + digital touchpoint checks + planner feedback collection; conducted by experienced hospitality auditors (former DOSM, MICE managers, event professionals)
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Scoring & threshold - Transparent 70 point scale for every category;
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Validity & re-audit - 12-month validity with re-audit to maintain certification;
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Independence & repeatability - Standardized checklist, multiple auditors when needed, no conflicts of interest
Certification is awarded at the individual hotel/property level - not to entire brands or chains. Each certified hotel has successfully passed the full HA:901 on-site audit. Click on our Certificate photo to inspect every category.
World Reach - Our Active & Open Markets for Certification
Current active markets in Europe:
We are currently accepting applications from hotels in these European countries: Poland, Germany, Hungary, Italy, Spain, Portugal, the Netherlands, Belgium, Switzerland, France, Austria, Slovenia, Croatia, Czech Republic, Slovakia, Greece, and Malta.
Newly opened markets - applications now actively accepted:
We have recently expanded open applications to these key MICE destinations: United Kingdom & Ireland
Non-European market entry:
Market entry completed in 2025: United Arab Emirates (UAE – Dubai focus). We are now fully open to applications from hotels in Dubai, actively conducting on-site audits, and progressing certifications for select luxury and high-profile event properties in this dynamic global MICE hub.
Future Expansion Plans
Our next priorities include rolling out full operational capability across all European countries, building on our already broad coverage and the recent openings in the UK and Ireland. Beyond Europe, we are preparing targeted, strategic expansions into additional high-value markets in the Middle East and select regions worldwide – always prioritizing rigorous, credible, MICE-focused certifications that deliver real value to hotels and planners .
News & Updates – Our Journey in Elevating MICE Guest Experiences
Stay informed about Hotels Audit's latest developments, including new market entries, certification milestones, HA:901 achievements, and insights from the MICE and hospitality sectors. As we expand from into broader European markets, we share transparent updates on our progress, certified properties, and industry impact. All materials are available in English for international audiences.
our partners:
Let's talk!
Learn more about our program and implement it in your hotel. Contact us and elevate your success!
